We're not just playing the game,

we're changing it for good.


We spent time listening to our customers

We are building an organisation that will be resilient, with the flexibility to meet our customers needs.

The sheer breadth and depth of the customer engagement undertaken by Pure Leasing to understand customer views is outstanding. The commitment of our business is to keep listening to our customers through a range of channels demonstrates that Pure Leasing will see this as part of its normal business, not just an exercise to support PR and marketing.

Our research also shows that around a fifth of customers experience frustration and pain with End of Contract Recharges, Early Terminations charges and Excess Mileage. Pure Leasing are presenting proposals to support these customer concerns from the outset and feature regularly in our customer discussions.

We simply want to help businesses to grow and help your drivers to get on with their day to day lives by taking the hassle out of managing vehicles.


Customers have shaped our Business

We recognise the scale of the challenges facing businesses, and the pressure on reducing costs and overheads.

Pure Leasing has engaged extensively with key customers on the trade off between investment into IT, Technology and Reporting and the level of associated fleet costs to access these. The scale, breadth and depth of our engagement has shaped our business like never before and gives us confidence that our plans are the right plans for our customers.

Our focus is always for the customer with flair.


We have a duty to do more

Every penny we save is a penny our customers save. The absolute need to work in the most efficient way possible drives our continual innovation, and inspires our unending quest for new ideas. It leads to financial and resource savings, which are great for us, for our customers and for our planet.


Our People are our biggest asset

The People of Pure Leasing truly define our company and we recognise that they will play a crucial part in our business becoming profitable.

We are a people business and believe in a strong link between high levels of employee engagement & outstanding customer service. Pure Leasing's success is built firmly on the commitment, skill and attitudes of all our people and our shared purpose of building a better leasing company.

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