Meet the Founder

We are a people business and as soon as you sign up with Pure Leasing you are guaranteed to get the highest levels of service and all-around VIP treatment. Wherever, whatever or whenever you have a query, you can take comfort that that there will always be a person to talk to who will assist you in anyway we can.

Our aim quite simply is to be positively different from any other major leasing company and therefore you can be assured that I, as the founder of Pure Leasing, will personally look into any feedback or issue raised and aim to get back to you within 7-working days from receipt. Why? Because I would expect nothing less myself.

Zaf Iqbal

“My door is always open for a chat and a good cup of coffee.”

About Zaf

A passionate, inspiring and motivational leader with first class communication skills and a long track record of successfully managing teams and new start up ventures. Zaf has extensive knowledge of current leasing, economic, social and regulatory issues and is highly skilled in all aspects of Contract Hire, Salary Sacrifice & Fleet Management.
Zaf has over 30 years’ experience in Contract Hire & Leasing. His earlier career was at British Car Contracts (part of Rover Finance & Lombard) where he spent 2 years in sales roles. In 1998, he joined Ryland Multifleet as Regional Sales Director and following the acquisition by Arval PHH he was head hunted by Venture Capitalist firm Forward Group to join and became part of the founding leadership team and launch Fleet Hire Ltd in 2001.
In 2006 he founded Car Salary Exchange (part of Fleet Hire) and established a new force within the Salary Sacrifice market. Through creative and innovative marketing, innovation and a great team he quickly established key clients such as Rothschild Merchant Bank, AGEAS Insurance, JLT (Jardine Lloyd Thomson) and Travis Perkins to name a few.
He was promoted to Fleet Solutions Director in 2016 following the succesful acquisiton of Fleet Hire Ltd for £25m by SG Fleet Plc (an Australian Stock Exchange listed business with a net worth of over $80million).
His outwardly calm personality should in no way detract from his fierce desire to succeed and to achieve the very best for customers and staff alike. His drive and determination is tempered with a keen analytical mind and he is able to combine attention to detail with an ability to clearly see the bigger picture
An accomplished leader with a proven track record who has the passion to develop the vision of any company he manages. He is able to push performance improvements whilst at the same time delivering growth. Possessing vast Directorship experience Zaf always ensures that clear objectives, expectations and promises are delivered.

First ever company car?

Fiat Punto 1.2 S 3dr

What behaviour or personality trait do you most attribute your success to, and why?

Brute hard work, honesty & not giving up.

What energises you at work?

Improving & bettering myself.

Are you a morning person or a night owl?

Most definitely a night owl.

If you could choose, who would your top 5 business mentors be?

Elon Musk, Jeff Bezos, Jack Ma, Steve Jobs, Richard Branson

Favourite Film?


Favourite holiday destination?


What’s your biggest fears?

Heights & Dogs

What’s your favourite memory?

My honeymoon in Dubai sitting on the beach with my wife

If you could go back and spend one day with anyone, who would it be?

My dad.